We create brands with human connection™
Anatomy was founded to create distinctive work that connects on a human level. That blends insight with impact. And combines head with heart.
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Evoking emotion with just the right amount of reason to inspire and motivate audiences. Bringing people, places, and communities together.
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How a place comes to feel like yours – the Place Attachment Bias
Who I am” starts to include “where I’m from” or “where I belong”.
Make it move, make me feel – how emotion turns ‘thinking about it’ to ‘booking it’
The most effective destination brands connect on a human level long before a booking decision is made. Anticipation activates reward systems in the brain, fueling motivation. And as an addiction specialist might tell you, dopamine activity can be stronger at the anticipation of a reward rather than during the experience itself.
Anatomy appointed by Visit Jersey to develop a refreshed visual identity
The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.