A fresh evolution for our lovely friends at Piqniq
An independent media agency unlocking the power of intelligence.
We’ve shaped a new positioning that’s packed with personality.
And a playful identity that nods to their name.
Already making its mark, with billboards in the city and huge plans in the works.
Read more
How a place comes to feel like yours – the Place Attachment Bias
Who I am” starts to include “where I’m from” or “where I belong”.
Make it move, make me feel – how emotion turns ‘thinking about it’ to ‘booking it’
The most effective destination brands connect on a human level long before a booking decision is made. Anticipation activates reward systems in the brain, fueling motivation. And as an addiction specialist might tell you, dopamine activity can be stronger at the anticipation of a reward rather than during the experience itself.
Anatomy appointed by Visit Jersey to develop a refreshed visual identity
The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.