Best Place or Nation brand at Transform Awards 2024
We’re thrilled to have won Silver for Best Place or Nation or Brand at this year’s Transform Awards for Knightsbridge.
Known all over the world for its character and distinction, we positioned Knightsbridge as a place of exceptional experiences, to reposition the area as more than luxury shopping. Part of a wider place shaping strategy with a multifaceted approach, we delivered brand strategy, identity, web and campaigns.
As ever, thanks to our brilliant team and wonderful client Knightsbridge Partnership.
The full list of winners at this year’s Transform Awards can be seen here.
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Who I am” starts to include “where I’m from” or “where I belong”.
Make it move, make me feel – how emotion turns ‘thinking about it’ to ‘booking it’
The most effective destination brands connect on a human level long before a booking decision is made. Anticipation activates reward systems in the brain, fueling motivation. And as an addiction specialist might tell you, dopamine activity can be stronger at the anticipation of a reward rather than during the experience itself.
Anatomy appointed by Visit Jersey to develop a refreshed visual identity
The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.