Building an economically sustainable destination strategy for a London icon. Shining a light on the characters and eccentricities that make it special.

  • Sector:
  • Place
  • Awards:
  • City Nation Place: Best Use of Design: Finalist,
    Transform Awards: Best Place or Nation Brand: Silver
  • Visual Identity
  • Verbal Identity
  • Brand Strategy
  • Digital Design and Development
  • Film & Photography
Knightsbridge Anatomy
Knightsbridge brochure cover

From the starched linen of the Lanesborough to lunchtime sunshine in Hyde Park, Knightsbridge is always special. It’s a place defined by its combination of British eccentricity and international flavour. 

One of only 2 designated international centres, the area attracts high spending visitors from around the world, contributing to London’s role as a world city. But changes in catchment, demographics, footfall patterns, and consumer behaviour meant that Knightsbridge needed to leverage its reputation for high standards in a new way, looking beyond luxury retail. A coordinated effort on tenant mix, public realm, and investment from landowners underpins a drive to maintain economic vitality and compete internationally. 

To encourage longer dwell time and increase average spend, we positioned Knightsbridge as a welcoming place with a variety of unique experiences to attract more London and domestic visitors, while playing up the personality that makes it so attractive overseas.

Knightsbridge Billboard Anatomy
Knightsbridge flags

A visual identity rooted in place with the deep red and white of the Pont Street Dutch architecture combines with warm, nostalgic illustrations that bring the area’s many famous landmarks, experiences, and tropes to life in an inviting way. With a content-led execution we created an online magazine to showcase culture, beauty and wellbeing, restaurants, hotels, and the area’s famous names.

Knightsbridge hoarding a place of character and distinction
Knightsbridge Picture Frame Anatomy

“We needed the highest standards of design to engage our discerning audiences across media, long into the future. Anatomy have delivered exactly that with a beautifully considered identity that captures the area’s unique character.”

Steve Medway
Chief Executive,
Knightsbridge Partnership

Knightsbridge tote bag
Knightsbridge household cavalry
Knightsbridge socials
The Knightsbridge Edit newspaper
Knightsbridge umbrella
Knightsbridge Web
Knightsbridge article
Knightsbridge bus out of home advertising


Open Project

East West Rail - Moving things on for a new railway

Open Project Nest Feature Image

Nest Restaurant - Slow conscious dining. Patiently celebrating the seasons, one meat at a time