Best Place or Nation brand at Transform Awards 2024
We’re thrilled to have won Silver for Best Place or Nation or Brand at this year’s Transform Awards for Knightsbridge.
Known all over the world for its character and distinction, we positioned Knightsbridge as a place of exceptional experiences, to reposition the area as more than luxury shopping. Part of a wider place shaping strategy with a multifaceted approach, we delivered brand strategy, identity, web and campaigns.
As ever, thanks to our brilliant team and wonderful client Knightsbridge Partnership.
The full list of winners at this year’s Transform Awards can be seen here.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week