Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories!
• Best Place Brand – Eastern City
• Best Naming Strategy (New Name) – Humanarium
• Best Visual Identity (Lifestyle & Wellbeing) – Humanarium
• Best Visual Identity (Healthcare & Pharmaceutical) – RCSI MyHealth
Great clients make for great work. Thank you to Eastern City and RCSI.
We’re ready to create more brands with human connection in 2026.
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Make it move, make me feel – how emotion turns ‘thinking about it’ to ‘booking it’
The most effective destination brands connect on a human level long before a booking decision is made. Anticipation activates reward systems in the brain, fueling motivation. And as an addiction specialist might tell you, dopamine activity can be stronger at the anticipation of a reward rather than during the experience itself.
The Place Attachment bias: How we develop a sense of belonging and a yearn to return
Who I am” starts to include “where I’m from” or “where I belong”.
Anatomy appointed by Visit Jersey to develop a refreshed visual identity
The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.