Restaurant St. Barts

Restaurant St. Barts is a storied space nestled in Smithfield, under the gaze of The Church of St. Bartholomew. Blending British tasting menus and an uncompromising approach to sustainable food. It’s the culmination of the principles and dedication of three old friends Johnnie, Luke & Toby – the team behind Nest in Hackney and Nest Farmhouse in Norfolk. Taking diners on a journey through the British Isles, the team serve tasting menus that champion the best small-scale farmers, growers, and conservationists.

The brand and digital experience have served them well since opening their doors, but they’ve struggled to match the growth and progress that the business has made. Our task was to create a brand system that reflects the kitchen’s principles, the creativity of the wine list, and the detail of the dining experience—sharpening the point of difference.

The logomark, inspired by the intricate church windows of St. Bartholomew, connects the restaurant’s modern approach to cuisine with its historic setting. These ancient references reflect the relationship between tradition and innovation, creating a brand that is both timeless and contemporary. A new digital experience combines minimalist craft with reduced user friction at conversion points. A clean layout with earthy tones and micro-detail images highlights the craft and ambience of the curated experience.

Restaurant St. Barts holds the unique distinction of being the only restaurant in London to be awarded both a Michelin Star and a Green Michelin Star. This dual recognition highlights not only its culinary excellence but also its unwavering commitment to sustainable innovations. St. Barts sets itself apart in the London dining scene, delivering an experience that is both environmentally responsible and gastronomically exceptional. Each dish is a signature of the restaurant’s ethos.