Waggy tails as we scoop Best in Show at Transform Awards




We were thrilled to win Gold for our brand identity for WagWorks, up against the industry big dogs at the Transform awards.
WagWorks have professionalised dog care with a brand-led, lifestyle concept. Think Soho House meets Third Space but for dogs about town. The WagWorks vision was to create a community for dogs and owners. Even before about a million people Googled ‘puppy for sale’ in the pandemic, looking after a dog in a big city with small apartments was a challenge. And made for plenty of unhappy dogs with behavioural problems.
Armed with insights, we positioned them as the ‘happy place for city dogs’. We brought that to life creatively, while communicating their expertise and gently tugging on the heartstrings (we’re a nation of dog lovers, we don’t need a huge amount of persuasion). Our launch campaign sold out membership in 2 days and the wait list is longer than the Hurlingham Club, but new sites are set to open shortly.
The WagWorks concept taps into so many timely trends and macro themes around happiness, belonging, and meaning in our busy cities. But this project also sums up everything we’re about as an agency – creating brands that are about connection and community in partnership with our clients. Founder Jamie Netherthorpe said, “Anatomy took us through an invaluable process. As a start up we needed a combination of guidance, commercial nous and big ideas to bring our vision to life – which they delivered brilliantly”
It’s always a pleasure working with founders and Series A startups to help develop things to the next level. Got a project? Get in touch!
Read more

Why storytelling sticks and why it matters
We are hardwired for stories but why do we love them so much? From Dave in the pub, to your nan, to the literary greats, they are how we communicate and connect.

Anatomy wins strategic brand development for Thames Freeport
We’re pleased to announce our partnership with Thames Freeport to develop a new brand positioning, refreshed identity, and integrated marketing strategy. Our role is to shape how the area connects with its stakeholders - from international investors to local communities. As part of the commission, we’re collaborating with Coverdale Barlcay on comms and media.

UKREiiF 2025: What Actually Counts
By the end of UKREiiF, after more events, panels and drinks parties than we can recollect, we were pretty shattered. What a week it was though - packed with great conversations, reconnecting with familiar faces and meeting new people. We were thrilled to design the Thames Estuary Growth Board stand, which became the ideal spot for meaningful discussions and exploring how communities can genuinely benefit from growth.