Sadiq opens the door to the future of LGBT+ later living
Our client Tonic Housing is the UK’s first provider of LGBT+ affirmative housing. Their first site, Tonic@Bankhouse, which we helped launch was designed by world-renowned architect Norman Foster and marks a major milestone for the LGBT+ community. An inclusive care concept, it celebrates the identities at the very heart of the community.
Sadiq Khan recently opened the doors and poured praise on Tonic;
“I’ve always said quite clearly since I’ve been mayor that in London, you should be free to love who you want to love, and free to be who you want to be. And this first-ever LGBT+ retirement home is sending a message, not just to those people who move in here but to others, that in London, you can be free to be who you want to be and free to love who you want to love… I’m hoping this will be the first of many other retirement communities where people from this community who contribute so much to our city have somewhere live.”
We look forward to seeing Tonic Housing continue to break new ground, do wonderful things and be standard for change in the industry.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week