More than luxury retail – repositioning Knightsbridge
The new brand and marketing strategy will showcase the unique character of London’s most international destination. It will build on its heritage while promoting the area’s many assets beyond luxury retail to attract new audiences and strengthen its reputation globally. Working for the newly created Business Improvement District and collaborating with our placemaking partners, AttisTowns, the work will be central to delivering the vision for the area. First look Oct 2022.
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How a place comes to feel like yours – the Place Attachment Bias
Who I am” starts to include “where I’m from” or “where I belong”.
Make it move, make me feel – how emotion turns ‘thinking about it’ to ‘booking it’
The most effective destination brands connect on a human level long before a booking decision is made. Anticipation activates reward systems in the brain, fueling motivation. And as an addiction specialist might tell you, dopamine activity can be stronger at the anticipation of a reward rather than during the experience itself.
Anatomy appointed by Visit Jersey to develop a refreshed visual identity
The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.