More than luxury retail – repositioning Knightsbridge
The new brand and marketing strategy will showcase the unique character of London’s most international destination. It will build on its heritage while promoting the area’s many assets beyond luxury retail to attract new audiences and strengthen its reputation globally. Working for the newly created Business Improvement District and collaborating with our placemaking partners, AttisTowns, the work will be central to delivering the vision for the area. First look Oct 2022.
Read more
How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week