Anatomy wins strategic branding project for SDC
We are excited to announce our latest collaboration with SDC, a main contractor developing places across engineering, science & technology and education in the Oxford-Cambridge arc.
This strategic branding project will support SDC’s continued growth, enhance its market position and encourage talent acquisition. By implementing a refreshed brand strategy, a revitalised brand identity, new website and brand assets.
SDC has a unique ownership structure as part of an Employee Benefit Trust (EBT), the first of its kind in the British construction industry. SDC’s repositioning will better reflect the company’s strong ESG credentials, its heritage, expertise, and forward-thinking approach to construction.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week