Anatomy appointed by Visit Jersey to develop a refreshed visual identity
The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.
The refreshed brand identity will challenge perceptions of Jersey and bring to life a new strategy that celebrates Jersey’s most surprising and unexpected experiences, from its adventurous pursuits to varied culture and a thriving food and drink scene.
We will develop a flexible visual identity system that can flex across campaigns, partnerships, channels and activations to ensure marketing is consistent and connects on a human level. The work will include brand architecture and co-branding guidance.
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Make it move, make me feel – how emotion turns ‘thinking about it’ to ‘booking it’
The most effective destination brands connect on a human level long before a booking decision is made. Anticipation activates reward systems in the brain, fueling motivation. And as an addiction specialist might tell you, dopamine activity can be stronger at the anticipation of a reward rather than during the experience itself.
The stage is set for our UKREiiF Karaoke Night
Anatomy is hosting a Karaoke Night on Tuesday 19th May in Leeds.