The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.

The refreshed brand identity will challenge perceptions of Jersey and bring to life a new strategy that celebrates Jersey’s most surprising and unexpected experiences, from its adventurous pursuits to varied culture and a thriving food and drink scene. 

We will develop a flexible visual identity system that can flex across campaigns, partnerships, channels and activations to ensure marketing is consistent and connects on a human level. The work will include brand architecture and co-branding guidance.