A new brand to support Westminster hospitality
Anatomy commissioned to create identity for unique programme
As the existential threats facing hospitality worsen, Westminster City Council has launched its own unique programme to support Westminster businesses and combat the recruitment crisis. Anatomy is designing the brand website and campaign, working with AttisTowns, StepAhead recruitment and a wider stakeholder mix. Launching this autumn.
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How a place comes to feel like yours – the Place Attachment Bias
Who I am” starts to include “where I’m from” or “where I belong”.
Make it move, make me feel – how emotion turns ‘thinking about it’ to ‘booking it’
The most effective destination brands connect on a human level long before a booking decision is made. Anticipation activates reward systems in the brain, fueling motivation. And as an addiction specialist might tell you, dopamine activity can be stronger at the anticipation of a reward rather than during the experience itself.
Anatomy appointed by Visit Jersey to develop a refreshed visual identity
The appointment comes as Visit Jersey looks to shift perceptions of the island and connect emotionally with new growth audiences interested in adventure and unique experiences.