A new brand to support Westminster hospitality
Anatomy commissioned to create identity for unique programme
As the existential threats facing hospitality worsen, Westminster City Council has launched its own unique programme to support Westminster businesses and combat the recruitment crisis. Anatomy is designing the brand website and campaign, working with AttisTowns, StepAhead recruitment and a wider stakeholder mix. Launching this autumn.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week