Empowering people to make food choices that are right for them and better for the planet.
Born during lockdown, Compass Group’s Time2Eat app streamlined ordering and collecting food safely from users’ favourite destinations.
Time2Eat is widely used across Compass’s global portfolio, including universities, hospitals, and business campuses. However, post-pandemic, user engagement dropped as normal work patterns resumed.
With the return to ‘normal,’ we were tasked with repositioning the service and developing a new verbal and brand identity emphasising user’s renewed needs – a fusion of sustainability, efficiency, accessibility, and community, aligning with Compass’s long-term sustainability strategy.
The logo, combining a food bowl, sun rays, and a clock face, symbolises nourishment and efficiency, while Illustrations add a human touch, guiding users towards mindful eating
Tonally, we struck a delicate balance – informative yet supportive, never preachy. Every message echoed the brand pillars, fostering connections and empowering users to make informed choices.
The result? A revitalised Time2Eat, poised to redefine the culinary landscape, one mindful choice at a time. Time2Eat encompasses a movement towards a healthier, more sustainable future – allowing people to eat with positive impact.
