Communicating heritage and quality, a premium brand for a leading hospitality company
Almost single handedly inventing the Manhattan dining scene in 1950s New York, Restaurant Associates entertained the great and the good, including at the home of the original power lunch, The Four Seasons.
Coming over to these shores to run Michelin star restaurants, city kitchens and cater for our most prestigious venues, Restaurant Associates is synonymous with a sense of occasion and premium hospitality. The brand has always collaborated with the industry heavyweights to delight its audiences, UK chefs have included Michel Roux Jr, Hugh Fearnley-Whittingstall, Jason Atherton, and Dipna Anand to name just a few.
But with a new strategy, the brand needed to reaffirm its position as an industry leader, distinct from competitors. We found the thread from its unique heritage to its contemporary values to define a positioning, strapline, new brand identity and website.
