How to by Emma

How To By Emma

How to be a successful (& happy) creative

  • Sector:
  • Culture
  • Visual Identity
  • Digital Design and Development
How to by Emma handwriting on blurred background

Emma Hoareau worked in the media industry for over a decade, first starting her blog in 2008 while working as a journalist and has gained over 100,000 followers across her social channels.

Emma set up HTBE as a creative collective where she shares her in-depth knowledge on how to succeed as a creative freelancer. Members can choose from a collection of courses ranging from personal branding to photography to more practical guides like finances. Members also gain access to a community of like-minded creatives, where they can listen to live talks from industry professionals, and share projects.

We created the brand identity, taking inspiration from the community values that HTBE offers, a collection of hand-drawn assets which are weaved into the visual language. These different elements come together to create a feeling of collaboration, using Emma’s handwriting to add her personal touch. The brand comes to life through digital applications including social media assets and a website, where members can access the courses and connect with the community.

How to be emma social grid
How To By Emma Photography with exapanding loog
How To By Emma Hand Digital Design
How To By Emma phone mock

How To By Emma phone oerview


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