We are shortlisted for Best Place or Nation Brand at Transform
We’re happy to be one of 5 shortlisted for a Transform Award for Best Place or Nation Brand for our work for Knightsbridge.
Up against global agencies, this is the second time we’ve entered and been nominated (we were lucky enough to win Gold for our work for Vauxhall last time).
As trends in retail change and the needs of HNWIs shift, our job was to look at the opportunities beyond shopping that would attract new audiences and keep loyals coming back. We positioned the area as a place of character and distinction. A place with so much more than retail that can always be relied on for exceptional experiences with more five star hotels than you can shake a bejeweled stick at, Michelin star restaurants, spas and wellbeing set ups, world-famous museums nearby, green space, and of course, a neighbourood feel. From the starched linen of the Lanesborough to lunchtime sunshine in Hyde Park, Knightsbridge is always special.
Many thanks to our amazing client The Knightsbridge Partnership.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week