Revitalising the Stratford Original brand to celebrate heritage and growth
We’re partnering with our friends at Stratford Original to refresh their brand, website, and design compelling reballot materials ahead of their upcoming third-term campaign.
Over the past decade, Stratford Original has championed the growth of Stratford’s business community and the wellbeing of those who live and work here. As the BID prepares to enter its third term, there’s an opportunity to reimagine how the brand can reflect the area’s evolution, while staying rooted in the character and charm of Stratford.
Working closely with the team, we’ll evolve the brand to feel both familiar and future-facing. It will be resilient, rooted in place, and built to grow alongside the destination it represents, a brand that speaks to businesses, residents, and visitors alike, welcoming all into a shared story of Stratford’s past, present, and future. Stay tuned for more.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week