We’re pleased to announce our partnership with the Royal College of Surgeons in Ireland on Project Connect, a new state-of-the-art research campus and public engagement gallery in the heart of Dublin.

Opening in late 2025 on St Stephen’s Green, the space will serve as a new front door to the university, inviting the public to explore the world of health science.

Our role covers audience research and testing, naming, strategy, and identity. In close collaboration with the RCSI team, we’re exploring how to create a space that is open, inclusive, and deeply human. A place that sparks curiosity, shares real stories, and invites everyone into the conversation around health and wellbeing.

Rooted in RCSI’s mission to “educate, nurture, and discover for the benefit of human health.” Project Connect will be a mixed-use, inclusive community space. It will host immersive exhibitions, spark dialogue around health and wellbeing, inspire positive behavioural change, and support citizen science initiatives that invite the public to take an active role in research.

The build is underway, and the brand is bubbling in the lab. Stay tuned.