Anatomy wins strategic brand development for Thames Freeport
We’re pleased to announce our partnership with Thames Freeport to develop a new brand positioning, refreshed identity, and integrated marketing strategy.
Our role is to shape how the area connects with its stakeholders – from international investors to local communities. As part of the commission, we’re collaborating with Coverdale Barclay on comms and media.
Spanning 34 km across the boroughs of Barking & Dagenham, Havering, and Thurrock, Thames Freeport is an economic zone that plays a vital role in shaping the UK’s future-facing economy. What sets it apart is its commitment to ensuring growth is shared locally – through skills development, job creation, housing, and community projects.
The Freeport is forecast to deliver a £2.6 billion annual boost in Gross Value Added (GVA), attract £4.56 billion in private investment, and create over 21,000 net new jobs and new homes, driving national growth while delivering meaningful local impact.
DP World London Gateway Port, Port of Tilbury, and Ford Dagenham sit within the Freeport’s footprint. It includes the UK’s busiest port system, offering direct access to global trade routes and over 500 hectares of development-ready land. A hub for advanced manufacturing, food and drink logistics, and sustainable construction, it leverages its Thames-side location, connectivity, and regulatory advantages.
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