Anatomy wins strategic brand development for Thames Freeport
We’re pleased to announce our partnership with Thames Freeport to develop a new brand positioning, refreshed identity, and integrated marketing strategy.
Our role is to shape how the area connects with its stakeholders – from international investors to local communities. As part of the commission, we’re collaborating with Coverdale Barclay on comms and media.
Spanning 34 km across the boroughs of Barking & Dagenham, Havering, and Thurrock, Thames Freeport is an economic zone that plays a vital role in shaping the UK’s future-facing economy. What sets it apart is its commitment to ensuring growth is shared locally – through skills development, job creation, housing, and community projects.
The Freeport is forecast to deliver a £2.6 billion annual boost in Gross Value Added (GVA), attract £4.56 billion in private investment, and create over 21,000 net new jobs and new homes, driving national growth while delivering meaningful local impact.
DP World London Gateway Port, Port of Tilbury, and Ford Dagenham sit within the Freeport’s footprint. It includes the UK’s busiest port system, offering direct access to global trade routes and over 500 hectares of development-ready land. A hub for advanced manufacturing, food and drink logistics, and sustainable construction, it leverages its Thames-side location, connectivity, and regulatory advantages.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories 🎉
Humanarium features in Design Week
Humanarium features in Design Week