Shortlisted at the Transform Awards 2026
Thrilled to start the new year by sharing some good news, our work has been shortlisted at the Transform Awards across four categories!
• Best Place Brand – Eastern City
• Best Naming Strategy (New Name) – Humanarium
• Best Visual Identity (Lifestyle & Wellbeing) – Humanarium
• Best Visual Identity (Healthcare & Pharmaceutical) – RCSI MyHealth
Great clients make for great work. Thank you to Eastern City and RCSI.
We’re ready to create more brands with human connection in 2026.
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How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Humanarium features in Design Week
Humanarium features in Design Week
Animating infrastructure: Building understanding through motion
Animation plays a central role in community engagement for complex infrastructure because it converts systems-level information into something people can process quickly and accurately. Infrastructure projects involve sequencing, temporary states, interfaces, and constraints that are difficult to explain through reports or static plans. Animation turns these layers into a visual logic people can follow.