Anatomy

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The biases cheat sheet for brand strategy

The biases cheat sheet for brand strategy

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Top 5 Liveable Cities

Top 5 Liveable Cities

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Branding works because we are lazy; how brands get stuck in your brain.

Branding works because we are lazy; how brands get stuck in your brain.

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London needs a new great spaces programme to remain a world city

The business case for investment in public realm is powerful. Heart of London Business Alliance’s pre-Covid economic analysis shows investment in strategic place shaping can increase GVA by over 40%. Monitoring of the Baker Street public realm project indicates it achieved a 128% uplift in daytime footfall – an increase in customers any West End business would welcome. Public and private investment in a new programme of public spaces would kick start and reap rewards for both London and the wider economy.

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‘Chaos & crochet’

Why we got more creative during the pandemic.

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London needs a new great spaces programme to remain a world city

London needs a new great spaces programme to remain a world city

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Dreaming in concrete

Dreaming in concrete

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Creative for pay

Neuro tips on how to generate more ideas and smash through the block

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Place branding drives change and creates social value

Looking at resilient places, one thing they demonstrate is a clear sense of self. While there will be plenty of other factors that make them a success – reputation, identity, proposition, personality, or whatever you want to call it – plays a part.

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