Discover our latest news and events
How emotion works in brand building and why it’s so effective for place brands
Emotions are central to the human experience. They help shape perceptions, guide decisions, and influence what we remember. All essential for effective brand building. But why? Emotions help us make quick, intuitive choices in the moment, by simplifying things (good/bad, approach/avoid, safe/risky). They interact with our core beliefs, opinions, memories and experiences to help us reach decisions rapidly. More often than not, we choose based on feeling rather than methodically analysing features.
Animating infrastructure: Building understanding through motion
Animation plays a central role in community engagement for complex infrastructure because it converts systems-level information into something people can process quickly and accurately. Infrastructure projects involve sequencing, temporary states, interfaces, and constraints that are difficult to explain through reports or static plans. Animation turns these layers into a visual logic people can follow.
Why storytelling sticks and why it matters
We are hardwired for stories but why do we love them so much? From Dave in the pub, to your nan, to the literary greats, they are how we communicate and connect.
UKREiiF 2025: What Actually Counts
By the end of UKREiiF, after more events, panels and drinks parties than we can recollect, we were pretty shattered. What a week it was though - packed with great conversations, reconnecting with familiar faces and meeting new people. We were thrilled to design the Thames Estuary Growth Board stand, which became the ideal spot for meaningful discussions and exploring how communities can genuinely benefit from growth.
The biases cheat sheet for brand strategy
The biases cheat sheet for brand strategy
Top 5 Liveable Cities
Top 5 Liveable Cities
Branding works because we are lazy; how brands get stuck in your brain.
Branding works because we are lazy; how brands get stuck in your brain.
‘Chaos & crochet’
Why we got more creative during the pandemic.
London needs a new great spaces programme to remain a world city
London needs a new great spaces programme to remain a world city
Dreaming in concrete
Dreaming in concrete
Creative for pay
Neuro tips on how to generate more ideas and smash through the block
Place branding drives change and creates social value
Looking at resilient places, one thing they demonstrate is a clear sense of self. While there will be plenty of other factors that make them a success – reputation, identity, proposition, personality, or whatever you want to call it – plays a part.