We are shortlisted for the Best Use of Design at the City Nation Place Awards


Words: Nishtha Sharma

Published on January 23, 2024

Knightsbridge tote bag

Some extra shine in our armour as we gain recognition for our Knightsbridge Destination Brand.

It’s been an honour to be shortlisted amongst global destinations from districts to countries for the City Nation Place Awards. Celebrating strategic thinking that guides design, the international awards set the benchmark for innovation and trends in place branding. 

Aligned with this methodology, the brand we designed for Knightsbridge blends research with the area’s cultural currency. The design takes inspiration from the area’s unique characteristics; from the deep terracotta red of the famous Pont Street Dutch architecture to the slight curve in the logotype resembling the bridge, which once connected Knightsbridge to London. Shining a light on the eccentricities that make it special, the design brings to life the brand positioning, ‘a place of character and distinction’.

In the words of our client Steve Medway, CEO of the Knightsbridge Partnership,

“We needed the highest standards of design to engage our discerning audiences across media, long into the future. Anatomy have delivered exactly that with a beautifully considered identity that captures the area’s unique character. It sets exactly the right tone for our other agency partners to engage our loyal audiences and welcome new ones. It’s also a clear message to investors and businesses that they should be in Knightsbridge.”

We’re thankful for the City Nation Place platform for showcasing our work.