Unifying the business community with a new digital platform
London Bridge is a globally loved destination, home to a mix of food and drink, entertainment, commercial, retail, and healthcare businesses. Behind this thriving area is Team London Bridge, the Business Improvement District (BID) dedicated to making London Bridge one of the safest, most sustainable, and most engaging places for business and tourism worldwide.
With its reballot approaching, the BID needed to showcase the breadth of its work in a way that would inspire and engage the businesses and communities it represents. The new website was designed as a long-term strategic tool to demonstrate impact, grow connections, and communicate the vision for the next chapter of both the BID and its members.
We took the existing brand identity and translated it into a dynamic digital experience. A system of flexible design components, combined with impactful storytelling, allowed the site to connect with a wide audience while feeling both professional and accessible. The result is a confident, future-facing platform that gives Team London Bridge the tools to lead conversation, demonstrate value, and build lasting connections.
London Bridge is a globally loved destination, home to a mix of food and drink, entertainment, commercial, retail, and healthcare businesses. Behind this thriving area is Team London Bridge, the Business Improvement District (BID) dedicated to making London Bridge one of the safest, most sustainable, and most engaging places for business and tourism worldwide.
With its reballot approaching, the BID needed to showcase the breadth of its work in a way that would inspire and engage the businesses and communities it represents. The new website was designed as a long-term strategic tool to demonstrate impact, grow connections, and communicate the vision for the next chapter of both the BID and its members.
We took the existing brand identity and translated it into a dynamic digital experience. A system of flexible design components, combined with impactful storytelling, allowed the site to connect with a wide audience while feeling both professional and accessible. The result is a confident, future-facing platform that gives Team London Bridge the tools to lead conversation, demonstrate value, and build lasting connections.
Unifying the business community with a new digital platform
London Bridge is a globally loved destination, home to a mix of food and drink, entertainment, commercial, retail, and healthcare businesses. Behind this thriving area is Team London Bridge, the Business Improvement District (BID) dedicated to making London Bridge one of the safest, most sustainable, and most engaging places for business and tourism worldwide.
With its reballot approaching, the BID needed to showcase the breadth of its work in a way that would inspire and engage the businesses and communities it represents. The new website was designed as a long-term strategic tool to demonstrate impact, grow connections, and communicate the vision for the next chapter of both the BID and its members.
We took the existing brand identity and translated it into a dynamic digital experience. A system of flexible design components, combined with impactful storytelling, allowed the site to connect with a wide audience while feeling both professional and accessible. The result is a confident, future-facing platform that gives Team London Bridge the tools to lead conversation, demonstrate value, and build lasting connections.
“Working with Anatomy to design our new website was a fantastic experience. As a BID, clear and inspiring messaging is essential to us, and Anatomy truly delivered. The final design exceeded our expectations, capturing our vision perfectly”Ilsa Jones, Team London Bridge