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We reinvigorated the positioning with a new identity, tagline, tone of voice and set of messages that celebrate culture and cuisine from around the world. A bold, bright identity, full of personality and positivity is a platform to showcase the brand’s emphasis on authentic flavours. Without taking it all too seriously.
"Anatomy understood my vision immediately and translated it into fresh, exciting work. They delivered on a tight timeframe and provided invaluable counsel. They were a genuine pleasure to work with; you won’t find a nicer, more willing team that is so capable."