We wrote in the first version of this case study that Horizons had some ambitious 2018 plans. Working closely with the founders, we came to realise that these plans were taking the business in a direction that would soon leave the current branding behind. We went back to the drawing board to work out what Horizons 2.0 should be – from the photography to the values.
The new offering is much more focused on helping Next Gens learn and network through experiential education so we updated the identity to feel much more vibrant and active. The strapline, ‘Shape the Future’ was chosen to mirror this sense of activity – something that is core to the brand.