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Bill or Beak

Duck or chicken? A hell of a question, on par with some of the other world’s impossible dichotomies. Messi or Ronaldo. Blur or Oasis. Nike or Adidas. We developed a brand identity and a cheeky tone of voice for this East London foodie offering. One of Time Out’s top 5 street food stores in London they are part of the renowned Kerb and Street Food collectives.

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We needed to make the brand stand out in a busy street food setting so we designed all collateral to be punchy, with enough cheek to get people interested and then to let the food do the talking.

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