Applerigg are a holding company for a portfolio of financial services firms, including the family office, Sandaire. The company had never previously invested in building a brand, which was starting to adversely affect their stakeholder relations as many clients and potential investors were becoming confused about who they were dealing with.
Our brief was very simple – build us a corporate brand. Our starting point was to build something clean, stylish and very much of the financial world. We then added a quadrilateral pattern to reference the four holdings in the portfolio and used this to add some extra depth to the identity.