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Veganism going beyond food

Design, Insight

The world’s first vegan hotel suite has opened in the Hilton Hotel in Bankside. Food experience design agency Bompass and Parr have designed the room using only plant based materials.

The suite is free from leather, wool and feathers. The majority of surfaces are upholstered using a material called Pinatex, a leather alternative which is made from waste pineapple leaves. Organic buckwheat and millet seeds are used to replace the feathers stuffed in pillows. As you can imagine, the minibar is only stocked with animal free products.

In April 2018, a survey found that the number of vegans in the UK had risen to an incredible 3.5 million. This means that 7% of British people are choosing not to eat any animal products. And the introduction of more meat alternatives into major supermarkets would suggest this trend is not budging.

Bompass and Parr have created this installation to show that ‘veganism’ goes beyond a simple dining trend and actually ‘fits into a wider lifestyle choice’. Vegan-friendly products are becoming increasingly popular and are being introduced in other unexpected industries. In fashion, we see big brands like Doc Martin creating vegan boots. The Kooples have designed a range of PETA approved vegan products. Furniture designer Sebastian Cox alongside researcher Ninela Ivanova has designed a collection of stools and lights made entirely from mushroom mycelium. Another example of vegan going beyond food is from New York based studio Creme; who have created a sustainable alternative to disposable coffee cups using home grown vegetables.

These early adopters reinforce the idea that Veganism is a trend that is evolving. Opportunities are arising for start-ups to jump on the band wagon and create products in new, innovative and sustainable ways.

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